If you want to be happy, set a plan that commands your thoughts, liberates your energy, and stimulates your hopes. If you have no plans, you will be bored; you will be unhappy because you are empty!
Do you want to start your packaging business and don’t plan to set a name in the market? Don’t worry! ShopRigidBoxesUS has the best plan for you. Are you excited to know?
Well, it’s sustainable packaging. Don’t know about sustainable packaging and its trends in 2022? Then it’s worth reading a blog for you!
Let’s take a start!
Are you ready for the custom packing design trends in 2022? More essentially, is your custom product packaging ready for this year and the ones to come? Should you be creating a change, if at all?
If there’s one thing that I can say with absolute certainty, it’s that the year 2021 has been crazy about changing a lot of perceptions. There’s no denying that!
In addition, now we’ve come to realize the meaning of eCommerce more than ever. However, e-Commerce can never genuinely switch the branding and feel of a store.
And at the same time, there’s a dire necessity to adapt our products according to the changing times. The idea isn’t to change the in-store experience but rather adapt to a future dominated by online experiences.
And with that, packaging designers and brand specialists are putting in a lot of struggle to deliver the branding experience right at your doorstep.
This doesn’t mean that you have to change your packaging designs as per the latest trends. However, it would go a long way to adapt the current design with essential unique style features!
Marketing strategy is where we play and how we win in the market. Tactics are how we then deliver on the strategy and wishes for success!
Win a Packaging Game with 2022 Packaging Trends!
So, here in 2022, it’s time to win a packaging game.
Firstly, we have to look at the following questions!
- What are the packaging design trends in 2022?
- How is your packaging performing in the market?
- What’s innovative in the world of packaging design?
- And, what updates does your packaging need to stay relevant and develop sales?
But never panic – we’re here to keep you up to date and get you on track.
We look at the modern packaging design trends for 2022.
A Future of Packaging!
Packaging serves several functions – protecting and preserving high-quality products, differentiating and positioning brands, and connecting with customer values.
But what are the modern trends in packaging that will impact the marketability of products and allow brands to compete more efficiently?
People convey their concerns about sustainability through changes in lifestyle and product choices. 62% of US customers have limited their use of single-use plastic.
Moreover, 33% have selected brands that have environmentally sustainable values or practices.
Packaging can be an essential component in brand image, and therefore brands that desire to connect with the values of their consumers are switching to sustainable packaging.
Look after the land, and the land will look after you. If you destroy the land, it will destroy you.
H-O-M-E are four letters with deep meaning. Home is our shelter and place where your heart is.
Earth is our home; our lives depend on what the earth delivers, and we cannot live a second without the thing that the earth provides.
So why don’t we take a step forward to save the earth?
What Does This Mean In Practical Terms?
There are several new trends in sustainable packaging:
- Planning for recyclability
- Less is more
- Alternates for plastic
- Recyclable and compostable
- Higher quality
With the concept of the economy becoming more powerful, designing packaging specifically to be recycled is becoming an active part of the packaging process.
More packaging companies and manufacturers are reducing the amount of packaging for packaging’s sake. Less is more when it comes to showing your sustainable credentials.
Furthermore, plastics are an enemy for us when it comes to the environment, and the trend for sustainable packaging is gaining pace. Until recently, many biodegradable plastics had high manufacturing costs.
Ask Yourself These Questions to Grow a Greener Packaging Strategy:
- Does a more sustainable replacement for our packaging material exist?
- Is plastic the only cost-effective option to efficiently package our product?
- Is there an alternative packaging design that can be performed more sustainably at an equal or lower price?
The greatest threat to our planet believes that someone else will save it. So step ahead and be the change you wish to see in the world. But how to? Opt for eco-friendly packaging boxes!
Packaging Design That Dives off The Shelf!
It helps you become a go-better!
You’ve developed an advanced product and are excited to introduce it to customers, but you also know that competition in the market is more challenging than ever.
In addition, a new product arrives on the market every week, pushing vendors to add more shelves to their stores and forcing brands to compete for front-and-center shelf space.
There’s a genuine risk of becoming lost in the crowd of market competition. Today, standing out wants more than just a great product. It needs a great packaging design.
Here, we’ve selected successful packaging designs containing everything from styles to colors to stimulate your own packaging. Each design offers a unique tip to help you along the way.
Check them out below!
1. Keep It Simple: Give Customers A Sensory Break!
Minimalistic packaging design is quite the trend today and for a worthy reason. Customers are bombarded with graphic information at every step of the purchasing process, so much so that many people don’t even notice the bells and whistles of wrapping design.
Who has the time to see these lengthy details? Absolutely, no one has!
So the top tip is to keep your design minimalistic. Have you ever heard “less is best?”
Simplicity is the ultimate form of superiority!
2. Neutral & Earthy Tones:
Minimalism has been growing lately, and 2022 will carry forward this trend. The tones that match a minimal design are neutral and natural color shades.
That is why this year’s packaging designs would be leaning more towards aiming at the natural elements. This means that we’ll be saying browner, green, off-white, and refined blue shades.
Together, these color shades make up for a sturdy brand image. Moreover, they also neutralize any bold effect.
3. Clarity and Simplicity:
Next time you go to a superstore, pick a random shelf and glance through some products. Glance at each and ask yourself two straightforward questions:
- What’s this packaging product for?
- What’s the brand or company behind it?
In addition, you will be astonished at how hard it is to discover answers to some of these essential questions in less than 4 seconds, which is the average customer’s maximum time to any particular product on the shelf.
4. Keep It Mysterious- Don’t Pull It All On The Front:
After you have done everything in your power to style the product that will please your customers, the last thing you need is for that product to be noticeable.
In the modern world, where countless products compete for shelf space, the packaging is an essential part of your product, as is what is inside.
The Superb Rule for Every Business Person Is This;
Put Yourself In The Consumer’s Place. It Takes Months To Find A Consumer And A Second To Lose One. So, Design the Way That Consumers Love.
You don’t want your product to get missing in the crowd because of the wrong packaging design. That is why we have formed this packaging design guide to make packaging worthy of your product.
When done right, packaging will lure the consumer into picking your product from the shelf. It develops a salesperson for the product.
5. Best Packaging Designs Are On-Brand:
Unique packaging is a necessary part of your brand strategy. It benefits your product to stand out on the shelf, improves brand recognition, and gets your consumers excited about what’s inside.
It should tell your story and give your brand a story. Lastly, it would help describe the overall branding style and aesthetic before designing distinct product packaging.
The brand is just a perception, and perception will match reality over time.
“your brand is not just a logo or a website; it’s an experience!”
Some of the brand basics that you should study when generating your packaging designs are:
Color: What colors have you used for your logo design, website, brochures, business cards, etc.? Try to use this dependable color palette for the packaging.
Color Is a Power That Directly Influences Sales!
Logo: Your company logo should be present on the packaging so that consumers can identify the product as a part of your brand.
Font: Have you selected an exact font for your brand? If not, what is the font you’ve selected for your website? This should be reliable with everything you put out, including your product packaging.
You can make the packaging design guide that your designers can consult to confirm everything is on-brand.
6. Style Packaging to Your Target Market:
You perhaps carefully designed your product to be tailored to a precise target market, and you should do the same with your packaging. It should be made with the customers’ tastes, needs, and preferences in mind.
Best packaging designs signify what’s inside and are as gorgeous to your target audience as the product itself. If you promise something on your wrapping, you should be able to convey what you promised, or you will lose consumers.
The phrasing on the packaging should be tempting to your target audience. Before thinking from a designer’s viewpoint, you should consider what would benefit the consumer.
Don’t Push the Consumer to Where You Want to Be; Meet Them Where They Are.
For example, if you have products that don’t get used up totally at once after opening, you should consider designing re-sealable packaging so that the good stays fresh.
This will probably make your product more desired. Suppose you can make the experience of unboxing your goods more fun or lavish (depending on your branding) for your consumers with some slight detail. In that case, that will make the product more impressive.
7. Make Your Packaging Designs Eye-Catching And Attractive:
Design Is the Silent Ambassador Of Your Brand.
You desire your product to stand out from the competition. Even if there are no goods similar to yours on the market, lucky! You want yours to grab attention.
Even once the customers have it home, they will be more likely to talk about your product and endorse it to others if it doesn’t blend into the background.
The colors should increase the product, not fight with it. Typography should be unique but clear and work with the product’s logo. Combining unexpected design basics will make the packaging visually alluring.
There is nothing incorrect with breaking the rules to make the packaging more exceptional, but you should be alert; some rules are not intended to be broken. Design with numerous purposes in mind. Your packaging should look worthy on the shelves and also be photogenic.
8. Best Packaging Designs Defend The Product:
Your packaging shouldn’t just grip the product; it should defend it too. When someone purchases what you’re selling, they want it in a useable condition, and it’s offensive if the product is damaged due to poor packaging design.
Your product should be secure and safe during regular handling and transportation, but it should be able to withstand some rougher handling. The packaging should be useful in terms of size, shape, materials, and functionality.
You don’t need a weapon to defend yourself from the competition. It would be best if you had high-quality packaging that tells the story of your brand.
Design a robust and well-constructed packaging or start saving up to issue any refunds. It should also preserve the quality and form of the goods inside. The packaging should safeguard the product without excessive waste.
Be Sustainable and Differentiate Yourself:
Most people recycle and expect the packaging to be environmentally friendly. When planning packaging, you should consider how the product will be presented.
Best packaging designs should have a balance form or function and look good while also being practical.
In addition, it would be finest to make the packaging easy to open because otherwise, consumers could damage the product while opening it.
9. Quality Printing Is Essential:
“The printing process is the extreme weapon in the armory of the modern commander. More, you can’t stop people what they want to print.”
Not even well-designed packaging will benefit your product if the printing quality is not on the same high level as the product and packaging scheme.
You need to confirm that the printing company you entrust with something as significant as printing packaging for your products has an enthusiastic professional team.
They should have the awareness to advise you and, if desirable, help you make the necessary adjustment to get the greatest packaging design possible as a result.
10. Tell Your Story And Give Your Brand A Narrative:
But the question is how to?
Keep it simple and unique. Trying to stuff too much information onto your product’s packaging will remind consumers of how they felt when reading chapters out of their biology textbook: bored and confused.
This also goes back to simplicity. If all your consumer can see on your product packaging is the listed benefits, but not your brand name or the name of the product, you’ll be missing out on the opportunity for future sales.
11. Make It Fun:
Fun is good!
Your product packaging design will not go ignored or unappreciated with creative, fun ideas and even some humor. This invites customers into the product and gives them a feeling of familiarity.
One brand designed tea bags that look like t-shirts packaging that also included a hanger design, so the teabags could simply hang on the edge of a mug. This design makes the product cooler to use and is also sure to give consumers a chuckle and keep them coming back.
12. Think About The Consumer And Provide Them Value:
The many rules of product packaging design often focus on gripping the consumer’s attention, but now we’re challenging you to think about the consumer differently.
All of Your Consumers Are Your Partners in Mission!
In addition, think about how the consumer will use your product. Is your custom product packaging design instinctive with how the product works?
Is your product appropriate for only one-time use, or is it something to be used over and over? If it’s only meant to be used once, make sure the packaging is informal to get into and dispose of. It is also worth bonus points for eco-conscious customers for disposable items.
If your product is something that’s been used for a long time, make sure the packaging is strong and will keep the quality of the product inside. Even if they love the product, and if your lip balm dries up after four uses, consumers won’t repurchase it.
Hopefully, this packaging design guide can set your product off to a cool start! But these aren’t the be-all-end-all, by any means. Working with specialists can be a big help too.
What Does Your Package Color Mean to Consumers?
Colors Speak Louder Than Words!
Color psychology plays a special role in advertising and retail sales. Package color has a remarkable effect on customers and can turn them on to your product or pursuit them away.
Depending on the demographics of your market, the colors you pick to employ on your packaging materials can style or break the success of a product.
While color psychology is not precisely magic, it can have an almost magical effect on your consumer base.
Selecting the right colors to invoke the right emotions is a tightrope act that can produce outstanding results when done correctly. But which colors are appropriate for your packaging?
Let’s Find the Significance of Colors on Your Packaging Boxes!
After reading this one, you will definitely say WOW. It is so amazing to read.
It’s a guarantee to you from us!
● Black- Strength OR Authority!
Black represents authority and strength. Using black as the prime color in your packaging exudes a top-tier product identity. It also characterizes elegance.
Globally, black exemplify an extensive range of emotions. From trust to evil, and also sorrow. When selling globally, choosing different colored packaging for other locations may be worth considering.
● White- Purity OR Simplicity!
White signifies cleanliness, purity, and simplicity. Moreover, white packaging displays simplicity in your product. The clean and pure color permits for clear and concise messaging and exudes peace and calmness.
White can also persuade thoughts of creativity, likened to a white canvas with endless possibilities.
● Red- Passion OR Love!
“Red Is Not Just a Color. It’s Creativity. It’s A Story. OR It’s an Art That Not Everyone Understands.”
Red symbolizes passion and boldness. Red packaging is bold and has an excessive ability to grab attention. Additionally, red gets the metabolism going! This is good for food packaging. Red can also generate feelings of excitement and passion.
● Orange- Fun OR Creativity!
Orange signifies fun and low cost. In addition, orange is the color of fun! Numerous studies have found that orange, yellow, and brown relate to inexpensive products and are the least favorite of colors among adults. Children are most attracted to orange as well.
Hopefully, it ends! Hope you can get a lot of information from this blog.